Fox Race Team

Triathlon Training

Meet the team

Lori Westcott - Co-founder, Performance Coach & Nutritionist (London)

Lori comes from a sporting background having studied for a BSc in Sport & Exercise with Coaching Science at Manchester University. She also has a PGCE in Physical Education, having taught at a private secondary school in London for the last 14 years. Lori is also a qualified nutritionist. She holds a Precision Nutrition Level 1 Certificate in Nutrition and Coaching.

Formerly a national swimmer as a junior, Lori naturally adapted to triathlon with podiums at the National Sprint Championships (2017) and British Middle Distance Championships (2018), followed by 4th at the Europeans (2018). Since then she has completed numerous 70.3's all over the world. More noteably finishing 1st in AG at Ironman 70.3 Lanzarote (2017), 2nd at Ironman 70.3 Lanzarote (2021) and 3rd at Ironman 70.3 Staffordshire (2021). She has also qualified for the World 70.3 Championships in Utah in October 2022.

As a two time Ironman 70.3 World Championships athlete (South Africa 2018 and Nice 2019).  Lori amalgamates her experience of being coached with her own experiences to provide the individual formula for each athlete to maximise their potential.


Richie Sheldon - Co-founder, Triathlon and Nutrition Coach (Vancouver)

Richie took up triathlon in 2011 having previously focused on elite level hockey and offshore sailing. It quickly became his main passion, although it's fair to say he made most, it not all, of the common triathlon mistakes in the early years.

Slowly triathlon became a lifestyle and on moving to Canada in 2018 he qualified as an Ironman Certified Coach and a Triathlon Canada Community Coach. He competed at both the 2018 and 2021 Ironman 70.3 World Championships but the highlight was 6th at the 2018 ETU European Championships. He will also be racing the 2021 Ironman World Championships in St George in May 2022.

Having taken so much enjoyment from racing he now enjoys sharing his time and knowledge to help others reap the benefits triathlon has to offer, and achieve their goals.

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