Fox Race Team

Triathlon Training

Meet the team

Lori Westcott - Co-founder, Performance Coach & Nutritionist (London)

Lori comes from a sporting background having studied for a BSc in Sport & Exercise with Coaching Science at Manchester University. She also has a PGCE in Physical Education, having taught at a private secondary school in London for the last 15 years. Lori is also a qualified nutritionist. She holds a Precision Nutrition Level 1 Certificate in Nutrition and Coaching.

Formerly a national swimmer as a junior, Lori naturally adapted to triathlon with podiums at the National Sprint Championships (2017) and British Middle Distance Championships (2018), followed by 4th at the European championships (2018). Since then she has completed numerous 70.3's all over the world. More noteably finishing 1st in AG at Ironman 70.3 Lanzarote (2017), 2nd at Ironman 70.3 Lanzarote (2021) and 3rd at Ironman 70.3 Staffordshire (2021). Lori also won her age group at Ironman Nice (2022). She has also qualified for Kona (2022) and the World 70.3 Championships in Utah (2022).

As a two time Ironman 70.3 World Championships athlete (South Africa 2018 and Nice 2019).  Lori amalgamates her experience of being coached with her own experiences to provide the individual formula for each athlete to maximise their potential.


Richie Sheldon - Co-founder, Triathlon Coach & Personal Trainer (Vancouver)

Richie took up triathlon in 2011 having previously focused on elite level hockey and offshore sailing. It quickly became his main passion, although it's fair to say he made most, it not all, of the common triathlon mistakes in the early years.

Slowly triathlon became a lifestyle and on moving to Canada in 2018 he qualified as an Ironman Certified Coach and a Triathlon Canada Community Coach. He qualified for the 2018, 2021 & 2022 Ironman 70.3 World Championships and the 2021 Ironman World Championships. Other racing highlights include 6th at the 2018 ETU European Middle Distance Championships and racing around the Daytona 500 racetrack at Challenge Daytona.

In 2021 Richie continued his education by qualifing as a personal trainer and nutrition coach to enhance his knowledge and work full time within the fitness industry. He worked at Innovative Fitness, Vancouver, to gain experience of personal training and now does private 1-on-1 sessions, in-person and virtual. Subsequent certifications include: Functional Movement Screen Level 1, TRX Training, Hyperice Self-Myofascial Release and Hyperice Movement Enhancement. 

Having taken so much enjoyment from triathlon and fitness he is passionate about sharing his time and knowledge to help others reap the benefits on offer and achieve their goals.

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