Fox Race Team

Triathlon Training

Meet the team

Lori Westcott - Co-founder, Performance Coach & Nutritionist (London)

Lori comes from a sporting background having studied for a BSc in Sport & Exercise with Coaching Science at Manchester University. She also has a PGCE in Physical Education, having taught at a private secondary school in London for the last 15 years, where she is Head of Academic PE. Lori is also a qualified nutritionist. She holds a Precision Nutrition Level 1 Certificate in Nutrition and Coaching. Lori has coached her school lacrosse team in 2023 to become National Schools Champions and her swimming, cross country and athletics teams have qualified for numerous national schools championship finals. She is able to create a winning mindet. Lori is also an IRONMAN qualified coach.

Formerly a national swimmer as a junior, Lori naturally adapted to triathlon with podiums at the National Sprint Championships (2017) and British Middle Distance Championships (2018), followed by 4th at the European championships (2018). Since then she has completed numerous 70.3's all over the world. More noteably finishing 1st in AG at Ironman 70.3 Lanzarote (2017), 2nd at 70.3 Lanzarote (2021), 3rd at 70.3 Staffordshire (2021) and 2nd (2023). Lori also won her age group by over 20 minutes at Ironman Nice (2022) on her debut. She also qualified for Kona (2022).

As a four time Ironman 70.3 World Championships athlete (South Africa 2018, Nice 2019, Utah 2022 and Finland 2023),  Lori amalgamates her experience of being coached with her own experiences to provide the individual formula for each athlete to maximise their potential. Lori has coached athletes from being novices to full ironman athletes and also athletes to multiple AG podiums and World Championship races. 

Lori is open to coaching all type of athletes, from novice to elite.


Richie Sheldon - Co-founder, Triathlon Coach & Personal Trainer (Vancouver)

Richie took up triathlon in 2011 having previously focused on elite level hockey and offshore sailing. It quickly became his main passion, although it's fair to say he made most, it not all, of the common triathlon mistakes in the early years.

Slowly triathlon became a lifestyle and on moving to Canada in 2018 he qualified as an Ironman Certified Coach and a Triathlon Canada Community Coach. He qualified for the 2018, 2021 & 2022 Ironman 70.3 World Championships and the 2021 Ironman World Championships. Other racing highlights include 6th at the 2018 ETU European Middle Distance Championships and racing around the Daytona 500 racetrack at Challenge Daytona.

In 2021 Richie continued his education by qualifing as a personal trainer and nutrition coach to enhance his knowledge and work full time within the fitness industry. He worked at Innovative Fitness, Vancouver, to gain experience of personal training and now does private 1-on-1 sessions, in-person and virtual. Subsequent certifications include: Functional Movement Screen Level 1, TRX Training, Hyperice Self-Myofascial Release and Hyperice Movement Enhancement. 

Having taken so much enjoyment from triathlon and fitness he is passionate about sharing his time and knowledge to help others reap the benefits on offer and achieve their goals.

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